The ideology of the company is based on the understanding of the significance of using folk medicine together with health care products. According to the opinion of the experts of the World Health Organization, the approximate ratio of various factors of ensuring the health of modern man is determined by the following ratio:
- Genetic factors – 15÷20% (20% in Russia).
- Environmental conditions – 20÷25% (20%).
- Medical provision – 10÷15% (7÷8%).
- Living conditions and lifestyle – 50÷55% (52÷53%).